CRM in HE White Paper

JI Software release a new White Paper booklet:

The whitepaper was prepared to help explain why so many universities (now 20) have had such success with StudentRelate/Maximizer, use it willingly, and stay with it (15+ years), even in the face of alternative CRM designs.

To request a copy of the full white paper for CRM in HE please click here

Executive Summary:

Highly intelligent and professionally qualified staff need a special kind of CRM. They need it to be less constraining, and less procedural, giving them scope to be more self-managing and more effective. An ‘enabling’ type of CRM delivers this.

Attempting to implement a call-centre-type CRM design to meet this need can be risky. Self-managing professionals are uncomfortable with ‘admin-drag’ slowing down their work. System failure can arise without warning when staff find ‘programmed-process’ CRM too much of a chore and as a result, data is not entered.

In the commercial sector and now in HE, organisations are recognising that the job, the person and how they naturally work, determines the degree to which a new CRM enhances working effectiveness. Until recently a one-size-fits-all CRM strategy has been seen as prudent, but no longer. We explain why our simpler CRM solutions deliver more.

StudentRelate is a customised CRM deployment working in Student Services in 17 universities. It also used in many other departments as appropriate. It’s quick to implement. Fitting to each department is done by qualified consultants, trained super-users or resources from IT. In this white paper we explore the critical success factors which we hope will be helpful to others.

Contact Details

JI Software
Kings House
245 Ampthill Road
MK42 9AZ

Tel: (01234) 214004
Fax: (01234) 215374