Management Insight Increases Sales

10/12/2016

Following implementation of CRM an office products company began looking to see whether additional sales were materialising. Much to their surprise there was no appreciable change. They put more effort into cleaning up the sales opportunities records that the team were working on.

With proper reporting they were able to show that the existing pipeline would never produce the sales needed to meet targets. Management concluded that the solution needed to be shifted to the Marketing function. With some marketing budget released they began to close increasing levels of business. The management information was the key point of leverage for their CRM project success and payback.

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